Why do people still listen to Rob E?

There's a certain tech industry "analyst" who has made a career out of writing insipid articles that betray a complete inability to discern innovation from simple P.R. His name is Rob E, and I'm only including his last initial because I don't want to send him any more web traffic than he already gets. Despite my best efforts to keep him a mystery from the public, however, he continues to publish and is often quoted in news sources that really should know better.

Rob E's latest bit of twaddle is a piece on Longhorn (as in long-awaited), Microsoft's next version of Windows, which is now being called "Vista." Windows hasn't had a major revision since 2001, when Windows XP was released. In that time Apple has released three or four major revisions to its OS X operating system and increased sales of its computers far faster than anyone else in the computer hardware business. E, however, clings to the "good old days" of Apple-bashing and conveniently ignores this. In the late '90s people used to put Apple Computer on deathwatch every other month. In this day of iPods, iTunes, and iMacs, however, it takes a special kind of man to keep shouting above the music.

I could spend a lot of time regurgitating and rebutting E's claptrap, but fortunately someone else has already done it for me. (They'll even tell you his last name.) I just wonder how many times a man has to proclaim the end of Apple before people quit listening to him. This is apparently time #7 for Rob E.