Your phone is your ticket

Geekzone reports:

MobilRelay has launched Mobile Box Office in the USA, a service that enables moviegoers to use mobile phones as tickets. The company says it is the first service of its kind in the United States and it is available beginning 18 January for all shows at Emagine in Canton, Mich.

Users with a WAP-enabled (Wireless Application Protocol) mobile phone and a color screen may use Mobile Box Office to browse movie listing dates and times, select and pay for any movie. To use the service, consumers navigate to mbo.com directly on their mobile phones and follow prompts to browse and buy movie tickets.

After making a show selection and secure credit card transaction, moviegoers receive an electronic, bar-coded ticket on their mobile phones, which is scanned for entry at the theater.

This is the sort of gee-whiz technology I would love to use, though I wonder if movie theaters will actually adopt it.