Blockbuster considers "return to store" option for online renters

According to Hacking Netflix, Blockbuster is considering the addition of a "return to store" option for people who rent films through their online DVD service.

Upon return to the store, these online video rentals would be automatically cleared out from the “Shipped Movies” section in your BLOCKBUSTER Online Queue and the next movies in your Queue will be shipped to you. With this feature, your waiting time for the next movie would be reduced.

An interesting wrinkle, but hardly the kind of thing likely to drive people en masse from Netflix to Blockbuster, especially when you consider Netflix's far superior selection of titles.