The next thing from Penn & Teller - and Tivo

Check out this little video with Penn and Teller on the golf course. It's apparently part of Tivo's new "Product Watch" service, which an interesting turnabout for Tivo. In addition to letting you skip commercials while watching TV, you may also watch commercials on demand. Theoretically the bar on these commercials is somewhat higher – more entertaining fare like the Penn and Teller video, or short films that just happen to feature the advertiser's product.

If Tivo keeps making smart moves like this (courting advertisers instead of alienating them), they may just survive the onslaught of competitors (mostly crappy Tivo substitutes offered on the cheap from cable companies) and become a major player in the TV market.